Selfridges is a chain of high end department stores in the United Kingdom, founded by Harry Gordon Selfridge. Their flagship store is located on London's Oxford Street.

Having executed both direct Selfridges’ projects and concession shop fits, WOW have experience of working to exacting standards within the live retail environment and ensuring that every detail is considered for successful trading the following day. Truly understanding the best phasing solutions and what can be achieved in demanding timescales allows successful delivery of the best results throughout the store portfolio.

Harry Selfridge was an American who opened his first store in London in 1909. He was a pioneer who set the trend in making shopping a fun pastime. He led the way with spectacular window displays and memorable marketing techniques. Both of which set the trend for all other department stores internationally. Nowadays the store chain is owned by Galen Weston, having been split up in the 1940’s. Recently ITV have shown a popular Sunday night drama entitled Mr Selfridge, depicting the life of the original owner. Selfridges remains an iconic part of London’s Oxford Street.

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