Superdrug is Britain's second largest beauty and health retailer behind Boots. It's a UK-based company with over 850 stores, which since 2006, includes Ireland.

Wow have been awarded a contract to fit out 33 Superdrug stores. The rollout is conducting a cosmetic re-balance, and is being carried out nationwide. Julian Wyles of Wow said, “We are delighted to be part of the team at A.S Watson again, the rollout is going to plan”.

Superdrug was started in the 1960’s by two brothers, with the first store opening in Putney High Street in 1966. 20 years later the chain had 289 outlets and had also been floated on the London Stock Exchange. Although primarily a toiletry retailing business it has developed some niche markets, such as their own affordable products and they now boast 60 perfumeries and 230 in store pharmacies. Today the chain has 800 stores and a customer magazine, Spirit. The magazine brings alive the health and beauty retailer’s lively and down-to-earth personality, featuring a mix of realistic and affordable beauty and fashion tips and ideas, plus makeovers, accessible healthcare advice and real-life reader stories. Superdrug’s flag ship store on Oxford Street even boasts a specific health and beauty focus with a hair salon and a wide range of healthcare services including osteopathy, chiropody, massage and reflexology.

Superdrug have a lot of ethical initiatives including a charter of non- animal testing on any of their own brand products and ethical environmental policies. They are currently backing a campaign to have sun cream classed as an essential, rather than luxury item. It will then attract less VAT. Similarly, Superdrug have been influential in reducing the VAT on condoms too!

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